Welcome to the Maryland State Ad Agency
A full-service advertising, marketing, and media buying service for Maryland state agencies and related organizations.
ABOUT US
The Maryland State Ad Agency (MSAA) is a division of Maryland Public Television (MPT). MPT’s enabling legislation encourages MPT to make use of its facilities, equipment, and other resources to provide services to the State and earn revenue. So in 2016, MPT started MSAA operations, and since that time, MSAA has produced award-winning campaigns for state agencies, including winning the 2024 Best Small Agency award from Muse Creative. Now entering its eighth year, MSAA is hard at work with a variety of state agency clients, crafting and promoting their core messaging to the citizens of Maryland.
Services We Offer
A full-service advertising, marketing, communications, and media buying service for Maryland state agencies and related organizations.
Production
MSAA’s production services focus on turning creative concepts into tangible marketing materials and campaigns. These services include everything involved…
Strategy
MSAA’s strategy development services involve creating a detailed plan to help a state agency achieve its marketing goals. It’s…
Creative
With strategy in place, and understanding the target audience(s), MSAA moves to the creative side, conceptualizing campaigns that effectively…
Media Buying
MSAA has many years of experience of committing millions of dollars towards cost-efficient and effective media buys for state…
Consultation
MSAA’s consultation services are designed to help state agencies optimize their marketing efforts, approach challenges, broadcast important messaging or…
Measurement
Data is an important component of any marketing campaign. Analysis and interpretation of that data are equally important. Campaign…
If you are in need of marketing and advertising services provided by MSAA, please click on the Intake Form button below to submit your MSAA Intake Form.