Initially, your use of MSAA is in keeping with Maryland’s COMAR advice: “Before engaging in contracting, an agency should consider whether it can meet its needs with State resources, including utilizing existing employees, Interagency Agreements or MOUs.” Therefore, your hiring of MSAA is a wise business decision to take advantage of MSAA’s considerable advertising experience and sensitivity to the requirements of the state procurement regulations.

• No RFP required. MSAA operates using Interagency Agreements, MOUs and Task Orders.
• Award winning agency (Best Small Agency – Muse 2024)
• Strategy > Production > Media > Reporting… One Stop Shop for state agencies
• A majority of taxpayer dollars stay in Maryland.

MSAA has received strong encouragement from senior state officials, including the Governor, Lieutenant (Lt.) Governor and Speaker of the House. Additionally, MSAA, through its parent agency, has more than 50 years of producing and distributing award-winning public service programming for the citizens of Maryland.

TV (Broadcast, Cable, Public)
Radio (Broadcast, Public)
Over-the-Top Services (Hulu, etc.)
Digital Audio Services (Pandora Radio, etc.)
Digital Ad Services (Google Ads, etc.)
Social Media Advertising
Mobile Ad Geo-Targeting
Movie Theaters
Billboards and Mass Transit Ads
Convenience Store Media/Gas Pump Ads

MSAA has helped to create important civic messaging about such issues as opioids, problem gambling, vaccines, homeowner assistance, foreclosure prevention, Chesapeake Bay health, and veteran benefits.

20 state agencies

• Maryland Center for School Safety
• Maryland Department of Health, Behavioral Health Administration
• Maryland Emergency Management Agency
• Maryland Department of Health, Opioid Operational Command Center
• Maryland Department of Planning
• Maryland Department of Service and Civic Innovation
• Maryland Higher Education Commission
• Maryland State Department of Education
• Maryland Department of Housing and Community Development
• Maryland State Police
• Maryland Department of Public Safety and Correctional Services
• Maryland Healthcare Commission
• Maryland Department of Veterans Affairs
• Maryland Department of Aging
• Maryland Department of Agriculture
• Maryland Department of Labor
• Maryland Department of Transportation, State Highway Administration
• Maryland Energy Administration
• Maryland Public Service Commission
• Maryland State Department of Education,  Division of Rehabilitation Services