With strategy in place, and understanding the target audience(s), MSAA moves to the creative side, conceptualizing campaigns that effectively communicate the brand’s message. This could involve developing ad concepts and deciding on the tone and style of communication. These services typically include:

Concept Development:

• Crafting unique, attention-grabbing ideas that align with the client’s goals and resonate with the target audience.

Brand Identity:

• Graphic design, visual elements, and overall aesthetics to complement the client’s branding.

Copywriting:

• Writing engaging, persuasive, and on-brand content for ads, websites, social media, and more. This includes the development of compelling narratives to build an emotional connection with the target audience(s).

Art Direction:

• Overseeing the visual style and design of creative elements, ensuring consistency across all materials (digital, print, video, etc.).