MSAA’s consultation services are designed to help state agencies optimize their marketing efforts, approach challenges, broadcast important messaging or improve their overall marketing strategies. MSAA offers expert advice, guidance, and insights to help clients make more informed decisions.

We begin by reviewing a brand’s current marketing efforts and campaigns, evaluating their effectiveness and identifying areas for improvement. Next, we offer consultation around creative strategies, helping clients determine how to communicate their messaging in a compelling way. This may include brainstorming campaign concepts, reviewing the tone and style of messaging, or advising on visual aesthetics to ensure that the messages resonate with the right audience. Additionally, MSAA provides recommendations on which media channels (digital, TV, print, radio, etc.) will be most effective for reaching a target audience, allocating media budgets, considering the benefits and drawbacks of each platform, and identifying the most efficient ways to spend marketing dollars. We also offer guidance on social media marketing, SEO, content strategy, and digital advertising.