On August 1st, the Maryland State Advertising Agency (MSAA) launched a powerful message to commemorate America and the impact Maryland has had in helping to shape the country we live in. This initiative is known as MD250. 

In partnership with the Maryland Department of Planning and Governor Wes Moore, MSAA produced all creative elements for the campaign and generated the media buying strategy. The campaign consisted of video, audio, digital, print and social media. The messaging was crafted to be commemorative and impactful in recognizing 250 years of contributions of all Marylanders and looking ahead to the future we want to create for future generations.

Rich in history, Maryland has played a significant role in helping shape our nation’s success and democracy prosper through civic engagement and iconic accomplishments. “Maryland’s Story is America’s Story” and MSAA is proud to have been a part of creating and sharing that message with the citizens of Maryland. Happy 250th America!