MSAA’s strategy development services involve creating a detailed plan to help a state agency achieve its marketing goals. It’s not just about coming up with catchy ads but about crafting a roadmap for the agency to connect with its target audience, build awareness, and drive results. MSAA can help with:

Understanding Market Research

• Market research is done to identify key audience segments and explore trends that could impact the agency.

Setting Campaign Goals

• Clear, measurable advertising goals are established and aligned with the overall business goals of the client.

Target Audience Identification

• MSAA assists its clients in identifying the target audience(s) for their messaging. Targets could be broken down into specific demographics (age, gender, income level, etc.), psychographics (lifestyle, values, behaviors), or even specific customer personas.
• Insights into the target audience help shape the messaging and creative approach

Agency Positioning and Messaging

• Based on the audience insights and market research, MSAA helps define how the client should be positioned in the market and what key messages will resonate with the target audience.