The Maryland State Ad Agency (MSAA) proudly participated in the MACo conference last month in Ocean City, Maryland. We are thrilled to report on a highly successful event! Our team engaged with dozens of state, county, and city agencies, showcasing how our advertising expertise and deep understanding of the state’s procurement processes can create efficiencies and maximize budgets for state agencies.

Our goal was simple… to position MSAA as the #1 go-to solution for all state, county or local agency advertising services. While MSAA has been the in-house advertising solution for state agencies for nine years running, many county agencies are still not aware of MSAA’s existence, nor how to engage MSAA when needed.

Attending this year’s MACo conference was yet another opportunity for MSAA to get in front of a key target audience and (re)introduce our services. Every conversation was an opportunity for us to explain how easy it is to engage MSAA (via an Interagency Agreement or Memo of Understanding (no RFP required!)) and to partner with our team of advertising specialists to create a successful campaign.

We are proud to have partnered with over 20 state agencies, to date, and are actively seeking our next 20 new agency clients. We are equally proud to have consistently created award-winning campaigns designed to serve their important messaging to the citizens of Maryland. As your state ad agency partner, MSAA is uniquely positioned to create and deliver powerful, effective campaigns that efficiently utilize state procurement processes and maximize taxpayer dollars.

Our message to the MACo crowd was simple… MSAA creates results-driven advertising solutions for state and local agencies. And, NO RFP IS REQUIRED TO ENGAGE US!