The ballpark that is…..Did you know you could air your ads during a minor league baseball game? That’s right! From the majors to the minors and everywhere in between, we can make it happen!

MSAA partnered with the Maryland Department of Planning to promote America’s semiquincentennial anniversary and showcase Maryland’s role in the nation’s 250-year history. Our objective was to spark awareness and pride, while ensuring Maryland’s history reached diverse audiences in fresh and creative ways.

Through strategic marketing planning, creative services, and digital outreach, we developed several creative assets, including a 30-second video with a QR code embedded driving people to the MD250 website. The MD250 Commission requested that the video be aired during six minor league baseball games across the state. The video was a home run with fans, connecting history to community moments, and extending reach well beyond the stadium.

In total, the campaigns generated 571,360 impressions and 9,376 clicks, with a strong 1.64% CTR. These results show the power of blending creative storytelling with smart media placement, and the campaign is still ongoing.

At MSAA, we thrive on turning bold ideas into impactful campaigns. If we can bring America’s 250th to the ballpark, just imagine what we can do for you! Check out the video here.